Nelson Woon
(Would have been 5⭐️ if not for the installation experience) Bought 2 toilet bowls and had the installation done yesterday. Unfortunately, …
Location: 2 Jurong East Street 21, #03-11 / #03-12 IMM Building, Singapore 609601
Floor 2 · IMM Building
Bathroom and kitchen appliances from top European brands at IMM.
Bathroom and kitchen appliances from top European brands at IMM.
Asia Excel at IMM is one of Singapore's most established distributors and retailers of bathroom and kitchen products, from sanitaryware to washing, cooling, cooking, and lifestyle appliances. Founded in 2001 and recently named one of Singapore's top 75 fastest-growing companies by The Straits Times, Asia Excel offers an omnichannel retail experience that combines showroom browsing with e-commerce convenience. The IMM showroom features premium products from top European and global brands such as Hansgrohe, MizoEurope, Geo Ceram, Electrolux, and Beko. Customers can explore a wide selection of taps, sinks, toilets, shower systems, washing machines, dryers, refrigerators, and small appliances, all backed by professional installation and after-sales service excellence. Open daily from 11am to 9pm at Level 3 of IMM, Asia Excel provides a hands-on shopping experience for homeowners, interior designers, and contractors. With competitive pricing, warranty support, and a commitment to customer satisfaction, it is the go-to destination for quality home fixtures and appliances in Jurong East.Based on 302 Google reviews
Based on customer ratings
Based on customer ratings
Nelson Woon
(Would have been 5⭐️ if not for the installation experience) Bought 2 toilet bowls and had the installation done yesterday. Unfortunately, …
Shen K
I purchased a washing machine online from this seller via Shopee during a sale and got a good deal! …
Raymond Png
Bought Crestar Valueair 55 inches Wood color ceiling fan . Fast delivery and installation work is very good . Good value to buy this ceiling fan . Paid additional for Asia Asia appointed installer to install as I have dropped ceiling and …
Kok Keong Chua
We purchased an EVITA EKS-ST68SS sink with a kitchen tap from Manfred. While the sink price of over $400 was fair, installation was quite costly at $420 quoted by the plumper recommended by Asia Excel Pte. Ltd. …
England Quek
Thank to Admin MS Pauline and dispatcher excellent service. Asia Excel P/L Brand name give consumers reliable and trustworthy. Well done guys. Continue keep up the good work and standard.
Asia Excel Pte. Ltd.
Toshiba Storefront
The exterior of a Toshiba store, with its prominent red logo above the entrance. To the right, the Midea store is visible, followed by the Asia Excel store. The stores are located in a mall with a tiled floor and a slatted ceiling.
Hansgrohe Showroom
The exterior of a Hansgrohe showroom, featuring a large glass storefront. Inside, various bathroom fixtures like sinks and toilets are displayed. A sign above the entrance reads "Meet the beauty of water." The Hansgrohe logo is visible on a green sign to the right.
Asia Excel
A view of the interior of a store selling bathroom and kitchen appliances. Various shower heads, faucets, sinks, water dispensers, and washing machines are displayed. Ceiling fans are visible throughout the store. A sign above the entrance reads "asia excel".
Asia Excel
The exterior of the Asia Excel store, showcasing various home appliances and kitchenware. The store features a prominent sign with the company logo and name. Inside, displays include washing machines, refrigerators, rice cookers, and water purifiers.
Asia Excel Storefront
The exterior of a store named Asia Excel, displaying various water purifiers, showerheads, and plumbing fixtures. The store has a modern facade with prominent signage. Inside, products are neatly arranged on shelves and display stands.
Asia Excel Storefront
The storefront of Asia Excel, an electronics store, is visible. The store features displays of various home appliances, including water purifiers, air purifiers, and washing machines. A prominent sign above the entrance reads "ASIA EXCEL" with the logo "AE". To the right, an orange-colored display advertises an "AIR-CON SALE" with up to "20% DISCOUNT". To the left, a display showcases CUCKOO appliances.
Hansgrohe and Asia Excel Storefronts
A view of two adjacent storefronts in a mall. The left storefront, labeled "Hansgrohe" with the tagline "Meet the beauty of water," displays bathroom fixtures like sinks and showerheads. The right storefront, labeled "ASIA EXCEL," showcases various home appliances and fixtures.
Toshiba Storefront
The exterior of a Toshiba store, with its prominent red logo above the entrance. To the right, the Midea store is visible, followed by the Asia Excel store. The stores are located in a mall with a tiled floor and a slatted ceiling.
Kitchen Appliance Store Interior
The image shows the interior of a store that appears to sell kitchen appliances, specifically range hoods. Various range hoods are mounted on the wall. In the foreground, there are office chairs, filing cabinets, and a desk area with items like water bottles, a kettle, and papers. A sign labeled "KITCHEN" is visible.
Ariston Water Heater
A white Ariston water heater is mounted on a tiled wall. The digital display shows the temperature as 70 degrees. There are pipes connected to the heater and a switch labeled "WATER HEATER" with a red light on.
Gas Cooktop
A stainless steel gas cooktop with three burners and three control knobs. The cooktop has a sleek, modern design. A price tag is visible on the bottom left corner.
Water Heater
A white Atlantic water heater is mounted on a tiled wall. The heater has a circular dial with red markings for temperature control. The brand name 'atlantic' is visible on the right side of the unit. There are also pipes visible on the left and right sides of the heater.
Kitchen Appliances and Cabinetry
A modern kitchen area featuring dark grey cabinetry, a light-colored countertop, and a light grey refrigerator. On the countertop, there are various jars and containers, a teal-colored air fryer, and a red bottle. A light blue microwave is visible within an open shelf in the cabinetry. To the left, there are lower cabinets and a black trash bin. The ceiling appears to be under renovation.
Water Heater Installation
A Rheem water heater is installed in a recessed niche above a tiled surface. Copper pipes are connected to the heater. Below the niche, a shelf holds a yellow towel on a rack, a decorative mirror, and a step ladder.
Bathroom Fixture Showroom
A well-lit showroom displaying a wide variety of bathroom fixtures, including sinks, faucets, and showerheads. The displays are organized on white shelves, with a man browsing the selection in the background. The store appears to specialize in plumbing supplies.
Bathroom Fixtures Display
A display of various modern bathroom fixtures, including showerheads, faucets, and shower controls, arranged on white panels against a marble-patterned countertop. The brand name 'hansgrohe' is visible on the cabinetry below.
Modern Faucets Display
A display of modern black kitchen faucets and sinks in a showroom. The faucets are sleek and minimalist, with one featuring a high arc and the other a more angular design. The sinks are also black and appear to be integrated into the countertop. In the background, there are displays of shower fixtures and other bathroom accessories. A green sign with the Hansgrohe logo is visible on the side of a display unit.
Evita Appliances Display
A display of Evita brand appliances, including a water purifier, an air purifier, and a dehumidifier. A promotional flyer for the water purifier is visible, detailing its features and a free gift offer. The appliances are set up in what appears to be a retail store environment, with other merchandise and store fixtures in the background.
Gas Stove Burner
A close-up shot of a gas stove burner with a blue flame. The burner is made of black metal and sits on a stainless steel stovetop. The background shows white tiled backsplash.
Toshiba Washing Machine
A front view of a silver Toshiba washing machine with a black door and control panel. The machine has various wash cycle options displayed on the control panel, including Memory, Quick 15, Color Care, Wool, Mix, Anti-Allergy, Cotton/Eco, Cotton, Rinse, Spin Only, and Drum Clean. A sticker on the lower front of the machine indicates it has a Real INVERTER motor and is quiet. The machine is placed on a wooden floor.
Bathroom Fixtures Display
A wall display showcasing various water heaters, shower heads, and faucets. The fixtures are mounted on white panels, with some items featuring colorful labels or branding. A rolling cart is positioned in the foreground.
Bathroom Fixtures Display
A display of various showerheads, faucets, and sinks in a retail setting. The fixtures are mounted on a black striped wall, with some sinks and vanities in the foreground.
Appliances on display
A white Electrolux dishwasher is stacked on top of a silver Toshiba washing machine. The washing machine has a circular graphic on its door with Japanese text and the words "THE GREAT WAVES". Other appliances and store fixtures are visible in the background.
Atlantic Water Heater
A white Atlantic brand water heater is mounted on a tiled wall. It has a circular dial and a silver trim around a central panel. Pipes and valves are visible below the unit.
Water Heater
A white cylindrical water heater is mounted on a wall. It has a blue logo with the number 707 and the text "My Family Heater". The model name "Kensington 25" is also visible. Plumbing pipes are connected to the heater.
Display of Sinks
A display of various stainless steel sinks mounted on a wall and integrated into a countertop. The sinks vary in size and configuration, including single and double basin models. Below the countertop, there are shelves and storage compartments. An orange backsplash is visible behind the countertop. A wooden cutting board is placed on one of the sinks.
Bathroom Renovation
A bathroom is being renovated. A water heater is partially disassembled on the wall, with pipes and wiring visible. A ladder is set up, and a person is working on the installation. A black panel with the Ariston logo is resting on the ladder. A window with louvers is visible on the left.
Cooking on a Gas Stove
A close-up shot shows a wok filled with food being cooked on a black glass gas stove. The stove has several icons and the words "Toughened Glass" printed on its surface. The countertop surrounding the stove has a speckled granite pattern.
Gas Stove Top
A close-up view of a black glass gas stove top with a burner and a pan. The burner is made of metal and appears to be used. The pan is brown and has a glass lid. There are control knobs on the right side of the stove top. The model number "EFH 9730 TN VGB" is visible on the left side, along with several circular icons.
Gas Stove Knobs
A close-up shot of two control knobs on a black gas stove. The knobs are made of metal and have a black top. Below each knob, there are markings indicating heat settings, including a flame symbol and numbers. A pot or pan is visible on the left side of the stove.
Sharp Washing Machine
A Sharp 9.0 kg top-load washing machine with a glass lid is shown in a tiled room. The control panel has various program options and a digital display. A water efficiency sticker is visible on the side of the machine. A faucet is mounted on the wall above the washing machine. Other items in the background include a red mop, hangers, and a bottle of cleaning liquid.
Gas Stove Top
A close-up view of a stainless steel gas stove top with two burners. The burners have black grates. There are three control knobs on the front panel. The stove is clean and appears to be new or well-maintained.
Dishwasher Box
A large cardboard box containing a dishwasher is shown in a room with light pink walls and a tiled floor. The box has text in multiple languages indicating it is a dishwasher, and a label with the brand name 'Brandt'. There are also other boxes and items stacked in the background.
Bathroom Fixture Showroom
A showroom displaying a wide variety of bathroom fixtures, including toilets, sinks, faucets, and showerheads. The fixtures are arranged on shelves and display stands, with mirrors and shelving units in the background.
Hansgrohe Faucets Display
A display of two chrome kitchen faucets with high arcs, positioned in front of black sinks. The faucets have blue tags indicating "Water Efficiency" and "OPUS". The brand name "hansgrohe" is visible on green signage below the faucets and on the wall behind the sinks. A small screen above the sinks shows an image of a child washing dishes.
Asia Excel Store Interior
The interior of a store with the sign "asia excel" visible at the top. The store appears to sell bathroom fixtures and appliances, with various sinks, faucets, shower heaters, and ceiling fans on display. There are also promotional materials and product displays throughout the store.
Measuring a Sink
A person is measuring a stainless steel sink with a tape measure. The sink is covered in protective plastic. The tape measure shows measurements in both inches and centimeters, indicating a length of approximately 20 inches or 50 centimeters. The background shows a wooden floor and a white cabinet.
Washing Machine Control Panel
A close-up view of the control panel and drum of a white Sharp washing machine. The panel displays various wash cycle options such as Cotton, Eco, Super Quick, Rinse+Spin, Wool, Scent, Allergy, Hygiene, Bedding, and Drum Clean. It also shows the current setting as '90' for wash, rinse, and spin. Buttons for Program, Temp, Rinse, and Delay are visible below the display. The drum door is slightly ajar.
Gas Stove
A stainless steel gas stove with three burners and three control knobs is shown in a kitchen setting. The stove is placed against a tiled backsplash.
Kitchen Sink Area
A stainless steel kitchen sink with a faucet, a purple cloth hanging on a rack, a wooden cutting board, a green sink caddy, a dish brush, a steel wool scrubber, and bottles of dish soap and liquid cleanser.
Gas Stove Burner
A close-up shot of a gas stove burner with a blue and orange flame. The burner is made of black metal and sits on a stainless steel stovetop. In the background, white tiles and a metal pot are visible.
Kitchen Faucet Display
A close-up view of a modern stainless steel kitchen faucet with a pull-down sprayer, displayed over a stainless steel sink. In the background, a person wearing a mask is visible, along with a calendar featuring children eating. Several other faucets and sink displays are visible in the background, suggesting a retail environment.
Plumbing under sink
A close-up view of plumbing connections under a sink. A flexible hose connects to a valve assembly with a red handle. Another valve with a black handle is also visible. A white tube runs along the wooden surface. A white PVC pipe elbow is in the lower right corner. A red circle highlights a section of the plumbing.
Toilets on Display
Three white toilets are displayed in a showroom. The central toilet is the most prominent, with a "Water Efficiency" sticker on its tank. To its left and right are other toilet models, partially visible. A small white plumbing fitting is on the floor in front of the central toilet.
Ceiling Fan
A modern ceiling fan with five dark blades and a central light fixture is mounted on a textured ceiling. Below the fan, a wide window offers a view of buildings and a bright sky.
Kitchen Appliance Store Display
A retail store interior displaying a variety of kitchen appliances, primarily range hoods and cooktops. The range hoods are mounted on the wall above a long counter. Below the counter, rows of drawers are visible, likely for storage or display of smaller items. Several cooktops are displayed on the counter, some with multiple burners. Various informational posters and brochures are also visible on the wall and counter.
Bathroom Fixture Showroom
A display of various colorful glass vessel sinks and bathroom faucets in a showroom. Mirrors and shelving units are visible in the background.
Wine Cooler with Flowers
A glass-fronted wine cooler is shown, reflecting a dining table and chairs. A bouquet of red and white roses sits on top of the cooler, along with other decorative items. The cooler has a digital display and control buttons. A label is visible on the side of the cooler.
Stacked Boxes
A collection of cardboard boxes are stacked in a room. Several boxes are branded with "NEXUS BATHROOM SOLUTIONS". One box is labeled "-FUJIOH- Kitchen Sink". Another box is from "CHAMPS". There are also boxes with "ELEMENT" branding and dimensions.
Cuckoo Water Dispenser
A Cuckoo water dispenser with a wood-grain finish is shown on a countertop. It has controls for hot, lock, room, and cold water. To the left is a microwave with a paper towel holder. To the right are two tubs of protein powder and a tub of BCAA electrolytes.
Kitchen Sink and Faucet
A close-up view of a modern kitchen sink with a chrome faucet. The faucet has a coiled hose and a spray head. The sink is made of stainless steel and has a drain. Behind the sink, a white tiled backsplash is visible, with two small white caddies holding cleaning sponges and a bottle of dish soap. A squeegee is also attached to the backsplash.
Brandt Dishwasher
A Brandt dishwasher is shown in its packaging, resting on a white styrofoam base. The top of the appliance is open, revealing insulation material. Several cardboard boxes are visible in the background, some with labels. The floor is tiled.
Gas Stove Burner
A close-up shot of a black glass gas stove top with a burner grate and a pot reflected in the surface. The brand name "FUJIOH" is visible on the glass.
Toshiba Washing Machine
A front view of a Toshiba washing machine with a 10.5kg capacity. The machine is silver and has a digital display panel with various wash cycle options. It features 'Origin Inverter' technology and 'Japan Quality'. A sticker indicates 'Water Efficiency'.
Gas Stove with Pot
A black glass gas stove with a pot of boiling water on one burner. There are spice jars and cups on the counter behind the stove. A bottle of cooking oil is visible to the right.
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