BelovedLovesTravel
I was there on 10 Jan at 1pm. Beside a cashier, there were 3 other counter staffs. So, it was a lot of staff for a counter take away. But sadly, they cannot …
Location: 50 Jurong Gateway Road JEM, B1, K3, 608549
Jem
The legendary Adam Road nasi lemak, now halal-certified and served at JEM Basement 1.
The legendary Adam Road nasi lemak, now halal-certified and served at JEM Basement 1.
Crave Nasi Lemak brings the iconic flavours of Adam Road's Selera Rasa to JEM Basement 1, pairing fragrant coconut rice with crispy fried chicken, sambal, ikan bilis and peanuts. Widely regarded by food critics as Singapore's favourite nasi lemak, the brand has expanded from a single hawker stall to dozens of outlets while preserving the original recipe's integrity. The JEM branch is halal-certified and also serves teh tarik from Rafee's Corner. The compact kiosk format makes it perfect for a quick, satisfying meal during a busy day at JEM. Prices remain accessible despite the brand's fame, and the generous portions ensure you leave with a full stomach. Whether you are a longtime fan of the Adam Road original or trying it for the first time, the quality is consistent. Visit Crave at JEM for a taste of Singaporean heritage food that has won the hearts of locals and celebrities alike. It is a must-try stop for anyone exploring the flavours of Jurong East.Based on 480 Google reviews
Based on customer ratings
Based on customer ratings
BelovedLovesTravel
I was there on 10 Jan at 1pm. Beside a cashier, there were 3 other counter staffs. So, it was a lot of staff for a counter take away. But sadly, they cannot …
XY Lim
Fast and efficient service at outlet located at Jem B1, I find their food taste is consistent in general as well. Outlet is clean and brightly lit, auntie is friendly too!
CN
The nasi lemal is delicious and fragrant. Love the spicy chicken cutlet and fish fillet. The staffs are polite and always provide good service. 👍🏻👍🏻
Fiona Chan
Love the food so much! Always crave for it!
Ms. JRS
Fast and prompt service. Clean atmosphere.
Crave Nasi Lemak
CRAVE
A food stall with the name CRAVE visible on the facade. There are signs for "ORDER HERE" and "COLLECT HERE". Staff members are visible behind the counter preparing food.
Crave Nasi Lemak
A food stall with a prominent sign that reads "CRAVE THE ORIGINAL ADAM RD NASI LEMAK BY SELERA RASA". There are digital menu boards displaying food items and prices. "ORDER HERE" and "COLLECT HERE" signs are visible. A staff member is visible behind the counter.
CRAVE Restaurant
A food stall with the name CRAVE above the counter. There are digital menus displaying food items and prices. Staff members are visible behind the counter preparing food. Signs indicate "ORDER HERE" and "COLLECT HERE".
Pink Drink with Ice
A tall glass filled with a pink beverage swirled with white cream and topped with ice cubes. A circular logo with a 'C' and the text '8% sugar' is visible on the lower left side of the glass.
Nasi Lemak
A white bowl filled with Nasi Lemak, a traditional Malaysian dish. The dish includes a mound of white rice, a fried egg with a bright orange yolk, two pieces of meat in a rich curry sauce, a crispy fried patty, a dollop of sambal chili paste, a small pile of fried anchovies and peanuts, and sliced cucumbers. There is also a portion of mixed vegetables, possibly curry vegetables, in the upper left corner. The dish is presented on a banana leaf.
Yellow Drink with Ice
A tall glass filled with a bright yellow beverage and ice cubes. A circular label with a green 'B' and the text '3% sugar' is visible on the lower left side of the glass.
Fried Chicken Slices
Four slices of crispy fried chicken are arranged on a white, fluted rectangular plate. The chicken pieces are golden brown and appear to be cut from a larger piece, revealing a white interior. The plate has a scalloped edge and is set against a plain, light beige background.
Coca-Cola Can with Nutri-Grade Label
A red Coca-Cola can with the 'Original Taste' and 'Less Sugar' labels is shown next to a Nutri-Grade label. The Nutri-Grade label shows a 'B' rating and indicates 5% sugar content.
New Spicy Chicken Wing
A close-up image of a single, crispy, golden-brown chicken wing presented on a light gray plate with a red rim. To the left of the wing, a red, circular emblem with intricate geometric patterns is visible. Below the wing, the text "NEW SPICY CHICKEN WING" is displayed in white, bold lettering. A delicate pink flower with green leaves is placed to the right of the plate. The background is a plain, light yellow.
Fried Chicken with Chili Sauce
A close-up shot of a piece of fried chicken, likely a thigh or leg, served on a white plate. The chicken is topped with a generous portion of red chili sauce. A small white bowl filled with the same chili sauce is placed above and to the right of the chicken. The background is a plain, light cream color.
Nasi Lemak Dishes
Two plates of Nasi Lemak, one labeled Ayam Berempah Nasi Lemak and the other Royale Nasi Lemak, are shown with two glasses of pink iced drinks. The Ayam Berempah Nasi Lemak includes a fried chicken leg, rice, fried anchovies, peanuts, cucumber slices, a fried egg, and sambal. The Royale Nasi Lemak includes a fried chicken wing, rice, fried anchovies, peanuts, cucumber slices, a fried egg, a fried breaded item, and sambal. Two bergedils are shown on separate small plates.
Chicken Leg Dish
A close-up studio shot of a single chicken leg quarter, coated in a vibrant yellow curry sauce, served on a fluted white rectangular plate. The background is a solid, neutral beige.
Lychee Drink
A tall glass of red lychee drink with ice and whole lychees. A label indicates 15% sugar content.
Nasi Lemak with Fried Chicken
A plate of Nasi Lemak featuring fragrant rice, a fried egg, sambal, anchovies with peanuts, sliced cucumbers, and a piece of crispy fried chicken. A red starburst graphic with the text "MUST TRY!" is in the upper left corner. Ingredients like chilies, star anise, turmeric, garlic, and shallots are arranged in the background.
Fried Fish on a Plate
A whole fried fish is presented on a white, fluted rectangular plate. The fish is golden brown and appears crispy, with visible scales and fins. The plate is centered against a plain, light beige background.
Fried Chicken Leg
A close-up shot of a single piece of fried chicken, a leg, served on a white plate. The chicken is golden brown and appears crispy. Above the plate, a green banner with white text reads "*Limited-Time Only".
Nasi Lemak with Fried Chicken
A plate of Nasi Lemak featuring rice topped with dried seaweed and yellow flakes, served with a fried egg, fried chicken leg, cucumber slices, anchovies, peanuts, and sambal chili. A green banner with the word "NEW!" is placed on the upper left side of the plate.
Nasi Lemak with Fried Chicken Wing
A plate of Nasi Lemak, a traditional Malaysian dish, is presented with a fried chicken wing, a sunny-side-up egg, anchovies, peanuts, sambal chili paste, and sliced cucumbers. The dish is garnished with pandan leaves and served on a woven placemat. In the background, ingredients like chilies, star anise, shallots, and a halved coconut are visible, suggesting a culinary theme.
Fried Chicken Wings
Several fried chicken wings are spilling out of a branded paper bucket against a green background. The bucket features a cartoon illustration of a man eating fried chicken and the text "CRAVE THE ORIGINAL ADAM RD NASI LEMAK BY SELESA RASA".
Otak-Otak
A single piece of otak-otak, a grilled fish cake, is served on a dark blue oval plate. The otak-otak is wrapped in a banana leaf and secured with a rubber band. The leaf is slightly charred from grilling, and the fish cake inside appears to be a reddish-brown color. The plate is set against a plain, light beige background.
Coca-Cola Can
A red Coca-Cola can with the classic logo and "Original Taste" text. It also features a "B 5% sugar" rating and "Less Sugar" text. The can appears to be sweating.
Nasi Lemak
A plate of Nasi Lemak, a traditional Malaysian dish, featuring a mound of white rice, a fried egg with a bright orange yolk, a whole fried fish, a dollop of sambal chili paste, a side of anchovies and peanuts, and sliced cucumbers, all served on a banana leaf within a white bowl.
Nasi Lemak Platter
A platter of Nasi Lemak featuring rice topped with red flakes, served with fried eggs, fried chicken, fried patties, anchovies, peanuts, and cucumber slices.
Nasi Lemak Dishes
Two plates of Nasi Lemak are shown, one with chicken cutlet and the other with chicken wings. Both dishes include rice, fried egg, cucumber slices, anchovies, peanuts, and sambal. Two glasses of yellow beverage with ice are also visible, along with Nutri-Grade labels. Two small servings of Bergedil are displayed at the bottom.
Pink Drink with Black Jelly and Ice
A tall glass filled with a pink beverage, ice cubes, and dark, jelly-like pieces. A circular label with a red 'D' and the text '11% sugar' is visible on the lower left side of the glass.
Nasi Lemak with Fried Chicken
A plate of Nasi Lemak, a traditional Malaysian dish, is presented. It features a mound of white rice, a fried chicken leg coated in crispy bits, a fried egg with a bright orange yolk, sliced cucumbers, a dollop of sambal (chili paste), and a side of anchovies with peanuts. The dish is served on a white plate with a banana leaf as a base for the rice and chicken.
Nasi Lemak
A plate of Nasi Lemak, a traditional Malaysian dish, is presented with a sunny-side-up egg, a mound of white rice, crispy fried chicken, a rectangular fried item, sliced cucumbers, anchovies with peanuts, and a dollop of sambal. The dish is garnished with palm leaves and surrounded by ingredients like garlic, shallots, chili peppers, turmeric, and star anise.
Feast Set for 4
A feast set for 4 includes 4 drinks and 4 vegetables. The set features four different Nasi Lemak dishes: Chicken Wing Nasi Lemak, Selar Fish Nasi Lemak, Chicken Cutlet Nasi Lemak, and Fish Fillet Nasi Lemak. Each Nasi Lemak is served with rice, fried egg, anchovies, sambal, and cucumber slices. The vegetables offered are either stir-fried green beans or a curry dish.
Nasi Lemak Platter
A platter of Nasi Lemak featuring white rice topped with sambal, fried chicken pieces, fried fish, fried eggs, cucumber slices, and anchovies with peanuts.
Fried Food Item on Banana Leaf
A close-up shot of a golden-brown, fried food item, possibly a fritter or croquette, resting on a vibrant green banana leaf. The leaf is placed on a simple, light-colored wooden plate. The background is a plain, neutral beige, creating a clean and focused presentation of the food.
Grilled Fish Cakes
Two servings of grilled fish cakes, wrapped in banana leaves and presented in woven bamboo trays. The banana leaves are slightly charred from grilling, and the fish cakes are a golden brown color.
Nasi Lemak with Fried Chicken
A white bowl filled with Nasi Lemak, a traditional Malaysian dish. It includes a mound of white rice, two pieces of crispy fried chicken, a fried egg with a bright orange yolk, sliced cucumbers, a small pile of anchovies with peanuts, and a dollop of red sambal chili paste. The dish is served on a banana leaf. A pink flower is placed at the bottom right of the bowl.
Food Counter with Promotional Poster
A food counter with various dishes displayed in trays. A man in a yellow shirt is standing at the counter, holding a wallet. A promotional poster is visible on the wall behind him, advertising a "Double Up!" meal deal. The poster shows images of food and a price of $9.90. The counter area has stainless steel surfaces and is illuminated by large, golden pendant lights.
Two staff members with a large platter of food
Two staff members wearing aprons and caps with the logo "CRAVE" are standing behind a counter. They are both wearing face masks. The staff member on the left is wearing glasses. They are holding a large platter of food, which appears to be rice with various toppings, including fried chicken, eggs, and cucumber slices. There are also small containers of sauce. In the background, there are drink dispensers and kitchen equipment.
Tax Invoice
A tax invoice from Crave Foods Pte Ltd for a take-away order. The order includes 2 Nasi Lemak Chicken Wings for a total of 13.80. The payment was made with cash, and the change was 1.20. The invoice also includes tax information and customer feedback contact details.
Crave Menu Display
Digital menu boards display food items and promotions for a restaurant called Crave. The boards show signature dishes, classic meals, beverages, and a "Double Protein" offer. A staff member is visible behind a counter preparing food.
Receipt
A receipt from Crave Foods Pte Ltd for a Nasi Lemak with Chicken Wing order. The total amount was S$6.80, including 8% GST. The payment was made by Visa. The receipt also includes a link to a survey for a 10% discount on the next visit.
Food Counter with Staff
A food counter with a display of raw ingredients, possibly for a hot pot or similar dish. A person wearing a green jacket and hijab is visible behind the counter, preparing food. Several large, reflective pendant lights hang above the counter. The counter has a wooden paneling design with gold trim. In the background, shelves with various items and a neon sign are visible. A sign that says "COLLECT HERE" is visible at the top right.
Food Display
A close-up view of a food display case filled with various prepared dishes. In the foreground, there are round, fried patties and what appears to be fried chicken. Further back, there are trays of fried eggs, breaded cutlets, stacked orange breaded items, and a whole fried fish. Other dishes include shredded meat and what looks like a green vegetable. The food is arranged in clear glass trays within a counter setting.
Fried Chicken Meal
A takeout box filled with a meal. The meal includes white rice, a fried egg with a runny yolk, slices of cucumber, and two pieces of crispy fried chicken. A small container of dipping sauce is also included.
Crave Nasi Lemak Packaging
A close-up of food packaging for 'Crave The Original Adam Rd Nasi Lemak by Selera Rasa'. The packaging is wrapped in a green material designed to look like a banana leaf, with a dark rectangular label featuring the brand name and product details. The packaging is placed on top of newspapers.
Food Containers
Two takeaway food containers with green leaf patterns and branding are stacked on a wooden surface. A plastic bag is visible in the background.
Food Display
A close-up view of a food display counter with various dishes in glass containers. In the foreground, a green tape dispenser sits on a white surface. Behind it, a glass partition reveals several trays of food, including fried chicken, what appears to be macaroni and cheese, and green beans. The background shows a commercial kitchen setting with stainless steel appliances and shelves stocked with supplies.
Fried Chicken Rice Box
A close-up overhead shot of a takeout box filled with rice, fried chicken, a fried egg, and a slice of cucumber. A small container of sauce is also visible.
CRAVE Nasi Lemak Menu
A digital menu board displays various Nasi Lemak dishes from CRAVE, The Original Adam Rd, by Selera Rasa. The menu features 'Signature' and 'Classic' sections with images and prices.
CRAVE Food Stall
A food stall with a digital menu board displaying various meal options. The menu includes "Golden Crunch Nasi Lemak" for $8.90 and "Double Protein Power Meal B" for $9.90. There are also beverage options shown. A "Collect Here" sign is visible. A person is standing to the left of the counter.
Food Display Counter
A display counter filled with various food items, including fried chicken, and other dishes in trays. Behind the counter, there are dispensers, containers of cutlery, and a glimpse into the kitchen area. The counter itself has a wooden paneling with gold trim.
Food Display
A food service counter with various fried items displayed in glass trays. A staff member wearing a mask and apron is visible behind the counter. There are drink dispensers and other kitchen equipment in the background.
Food counter with menu screens
A food counter with a display of fried food items. Above the counter are several screens displaying menus and promotional content. The restaurant's name, "CRAVE," is visible in large gold lettering on the ceiling. A staff member wearing a mask and apron is visible behind the counter.
Crave Jem Google Review Promotion
A sign displays a QR code for Crave Jem, offering a free begedil for customers who leave a review on Google. The sign features the restaurant's logo and an image of a begedil.
Food Display
A food display counter with various dishes. In the foreground, there are two clay pots, one with sliced cucumbers and the other with a mixture of nuts and small fried items. Next to these are trays of fried chicken wings, round fried patties, and breaded cutlets. Further to the right, there are stacks of orange squares, possibly fried bread or tofu, and a tray of small fried fish. In the background, there are beverage dispensers, paper containers, and decorative leaf-shaped cardboard cutouts with the word "CRAVE" printed on them.
CRAVE Restaurant Promotion
A sign with a QR code for CRAVE restaurant offers free begedil for leaving a Google review. There are also promotional flyers for Trust card deals and a Chicken Cutlet Nasi Lemak & Drink offer. Small containers of sauce are visible in a display.
Food Display Counter
A food display counter with various fried items and side dishes. In the foreground, a stainless steel dispenser sits on the counter. Behind it, trays of fried chicken, fish, and other food items are visible under a glass sneeze guard. In the background, staff members are preparing food.
CRAVE Meal Platters
A flyer advertising CRAVE's "Feast & Save Meal Platter" featuring two set options: Classic Set and Signature Set. The Classic Set is for 3-4 pax and costs $24.90 (U.P. $31.50). The Signature Set is for 4-6 pax and costs $34.90 (U.P. $38.60). Both platters appear to include rice, fried chicken, and various side dishes.
CRAVE Nasi Lemak Stall
A food stall named CRAVE, specializing in Nasi Lemak, with digital menus displaying food items and prices. Customers are seen ordering and collecting their food.
Nasi Lemak Advertisement
A brightly lit advertisement for Singapore's Favourite Nasi Lemak is displayed. Two people, wearing face masks, are giving thumbs up. One person is on the left, and a staff member in uniform is on the right. A digital payment terminal is visible in the foreground, showing a transaction total of $10.50. An "ADD-ON $1 ONLY" sign is also visible, featuring drinks and otah.
Food Service Counter
A food service worker wearing a mask and apron is preparing a takeout order at a counter. The counter has a beverage dispenser, various food containers, and serving utensils. In the background, customers are visible in a queue.
Food Display Counter
A food display counter with various dishes in trays. There are fried items, vegetables, and sauces. Behind the counter, there are drink dispensers and kitchen equipment.
Food Counter
A person wearing a mask and a cap with the logo CRAVE is preparing food behind a counter filled with various dishes. The dishes include fried items, tofu, and vegetables. The counter is behind a glass partition, and there are large, reflective pendant lights hanging above.
Buffet Display
A close-up view of a buffet-style food display with various dishes in glass and ceramic containers. Visible items include fried fish, fried chicken pieces, orange-colored cubes (possibly sweet potato), a green vegetable dish, and a bowl of reddish-brown crumbs. In the background, kitchen equipment and a fire extinguisher are visible.
Crave Restaurant Interior
A sign with a QR code and the text "CRAVE Free begedil when you leave us a review on Google" is displayed in the foreground. Behind the sign, staff members are visible working behind a counter in a restaurant. The counter has various food containers and serving utensils. The restaurant appears to be modern with decorative lighting fixtures.
Crave Food Packaging
A close-up shot of a green food packaging box with a leaf pattern. The box has a black label with the text "CRAVE" in gold lettering, followed by "THE ORIGINAL ADAM RD" and "NASI LEMAK BY SELERA RASA" in smaller white text. The background is blurred and shows the word "CRAVE" in large, light-colored letters.
Food Display
A display of various fried foods and side dishes in glass containers. The food includes what appears to be fried chicken, fried fish, and possibly some vegetable dishes. In the background, shelves are stocked with supplies, and a person is visible through a glass door.
Halal-certified Korean fried chicken with bold flavours — crispy, saucy, and imp
View ShopHalal min jiang kueh with bold, creative flavours at Jurong West Hawker Centre —
View ShopExpert brow, lash and eye beauty treatments in a chic salon setting at Westgate.
View ShopAuthentic Thai restaurant serving vibrant, fragrant Thai dishes from pad thai to
View Shop