Japan's wildly popular discount variety store, packed with Japanese snacks, groceries and lifestyle finds.
Don Don Donki is Japan's beloved discount chain, and its JEM outlet is a treasure trove of all things Japanese. Spanning two floors, the store offers an astonishing variety of products ranging from fresh Japanese groceries, sashimi and ready-to-eat bento boxes to quirky household goods, beauty products and snacks exclusive to Japan. The lively atmosphere, complete with its signature Don Don Donki jingle, makes every visit feel like a mini adventure. Shoppers can browse aisles of Japanese condiments, instant noodles, seasonal treats and premium produce at competitive prices. The fresh section features quality sashimi cuts and seafood, while the hot food area serves up crowd favourites like poke bowls and grilled skewers. Whether stocking up on pantry staples or hunting for unique Japanese imports, the sheer breadth of merchandise ensures there is always something new to discover. Don Don Donki at JEM brings the excitement and quality of a Japanese marketplace right to Jurong East. Come explore the aisles, follow the melody and find your next favourite Japanese discovery.
Horrible experience at JEM on 7th Dec. I was purchasing food items from the 2nd floor. I found out that all the self-checkouts were closed and that I had to go down to the first storey to make payment! And this was past 10pm while the store …
Adrian Lau Kok Shong
Visited today on 13/10/2025 at around 9.47am. Purchased their Purple Yakiimo chips. Reached home and noticed the packet is already expired on 12/10/2025 as printed on it. Feeling disappointed on it and decided to file a feedback to SFA. …
Positive Reviews
You Yuan Qian Li
I love Don Don Donki. Always wondering why was it named as such, but you can always find surprises at Donki. Firstly, I like the fresh produce. The fruits are great, albeit a bit pricey, but what you get is quality. And the salmon, tuna or …
STP Group Excellent experiences
Great shopping experience lots of things to look at price is good fresh fresh produce nice promotion lots of facial products for family children daily life groceries are perfect or in Japan
Zong Jie Ng
I always love to go to the meat section to look for great looking slices of wagyu beef and shirobuta at Don Don Donki located at second floor of JEM. …
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Photo Gallery
Don Don Donki
Don Don Donki Storefront
The exterior of a Don Don Donki store is shown, with its prominent black and yellow signage above the entrance. The store is brightly lit and stocked with various products visible through the open entrance. Signs indicating "EXIT ONLY" and promotional materials are displayed near the entrance. A "TAX FREE SHOP" sign is also visible on the glass door.
Don Quijote Storefront
A wide shot of the exterior of a Don Quijote store. A large blue penguin mascot with a Santa hat is on the left, next to a neon sign that says "Welcome". The store's name, "DON DON DONKI", is visible in large yellow letters on a black background above the entrance. Several people are walking in and out of the store.
Don Don Donki Entrance
The entrance to a Don Don Donki store, a Japan Discount King. The store features a brightly lit interior with aisles of products and a distinctive wooden plank floor. Signage above the entrance displays the store's name and logo. Inside, shelves are stocked with various items, and promotional signs are visible.
Don Don Donki Sushi Restaurant
The exterior of a Don Don Donki sushi restaurant. The storefront features a modern design with wooden accents and illuminated panels. A prominent sign with Japanese characters and the name "SENSEN" is visible. The restaurant's logo and name "DON DON DONKI" are displayed above the entrance. An "EXIT" sign is also visible. Through a window, kitchen equipment and a door can be seen. Several framed posters displaying food items are mounted on the facade.
Woman Posing in Grocery Aisle
A woman with pink-streaked hair and a black and pink outfit poses in a grocery store aisle filled with packaged food items. She is wearing a black top with lace detailing and a pink skirt, along with black boots. The shelves are stocked with various snacks and noodle products, some with Japanese labeling. Signs above the shelves advertise "Noodle Pack" and "Hopeless Ramentic."
Pre-packaged Bento Boxes
A display of pre-packaged bento boxes filled with rice, fried chicken, salmon, and other accompaniments. Some boxes have labels indicating 'SALMON & KARAAGE BENTO' and a price of '$9.90'. The boxes are stacked neatly on shelves.
Sushi Platter
A black platter holds various types of sushi, including mackerel, tuna, and scallop nigiri. Pickled ginger is served alongside. A bottle of sauce and chopsticks are visible in the background.
Indoor dining area with arcade games
An indoor dining area with wooden tables and chairs, where people are seated and eating. In the background, there are arcade games, shelves stocked with products, and signage. An "EXIT ONLY" sign is visible above a doorway.
Seafood Platter
A top-down view of a white surface displaying three containers of food. On the left, a clear plastic container is filled with cooked shrimp. In the center, a rectangular container with a green rim holds fried seafood pieces coated in a creamy sauce. On the right, a clear plastic container contains slices of raw salmon sashimi, with a green leaf and two small packets of wasabi at the bottom.
Sweet Potato Display
A display of sweet potatoes in plastic bags, with signage indicating varieties like Beni Haruka and Silk Sweet. A large mural of a farm scene with a tractor is visible in the background.
Assorted Sashimi Platter
A top-down view of a wooden table displaying several containers of assorted sashimi. The containers hold slices of salmon with roe, white fish, octopus, and scallops. Each container is garnished with a yellow decorative element and a green leaf.
Food Court Stalls
A view of several food stalls in a food court. One stall has a sign that says "E-GAYA BY KAPPOU KENJI" and displays a menu with items like "ALA CARTE TERIYAKI" and "ORDER HERE". Another stall, "TEPPEL SYOKUDO TAKOYAKI", has illuminated menu boards showing various dishes. A third stall, "TEPPEI YAMASHITA", features a large portrait of a chef. Staff members are visible behind the counters preparing food.
Snack Aisle
A view of an aisle filled with various snacks in colorful packaging, with a wooden floor and Japanese-themed decor in the background. There are also some promotional signs and banners visible.
Fruit and Juice Display
A display of various fruits and juices in a store. In the foreground, there are crates of apples and other fruits. Behind them, rows of bottled juices are arranged, with labels indicating flavors like peach and orange. The background shows shelves stocked with packaged snacks and dried fruits. A sign advertises "All Apples" for 300.
Pre-packaged Fried Chicken
A display of pre-packaged food items, primarily fried chicken and other savory dishes, in clear plastic containers. The fried chicken is presented in green containers with labels indicating "Korean Old School Fried Chicken 2pcs" and a price of $4.90. Other items include what appear to be skewers and rice bowls.
Mall Interior with Shops
An interior view of a multi-level shopping mall. Visible storefronts include WOPTICS, DONKI, and Zoff. Digital screens display advertisements, one with the text "I think there is something wrong with your eyes..." and another promoting "NATURAL WILD HONEY".
Noodle and Food Display
A display of various noodle products and food items, including instant noodle bowls, packaged udon, and other groceries. Promotional posters and signage are visible, featuring cartoon characters and Japanese text. Two women are browsing the products.
Fish Market Display
A boy walks past a refrigerated display case filled with pre-packaged sushi and sashimi. Overhead, Japanese lanterns and signs, including one depicting a tuna with the text "FRESH FROM JAPAN", hang from the ceiling. The display case is brightly lit and features various types of seafood products.
Table with Japanese Food and Drinks
A table setting with a bowl of miso soup with clams, a piece of sushi, a steamed egg custard with mushroom, and two glasses of Jim Beam highballs. The table is made of light-colored wood, and the seating appears to be a booth with light-colored upholstery. Chopsticks and small dishes of condiments are also visible. The date stamp "12 Sept 2023" is in the lower left corner.
Bar Interior
The interior of a bar with a counter, stools, and shelves stocked with bottles. Patrons are seated at the counter. Decorative lighting and netting are visible on the ceiling. Signs indicate operating hours and the establishment's name.
Prepared Food Display
A refrigerated display case filled with various pre-packaged meals and food items. The items include bento boxes with rice and protein, fried foods, and what appear to be side dishes or snacks. A prominent red sign with Japanese text and English text reads "Careful! I'm Hot Please Do Not Touch Me."
Assortment of Sushi
A black platter holds an assortment of sushi, including salmon, tuna, and what appears to be mackerel or sardine. Each piece of sushi is placed on a bed of rice and garnished with green onions and a dollop of grated ginger or wasabi. A small container of wasabi and a green condiment packet are also visible on the platter. In the background, a can and a black object are on a wooden surface.
Japanese food items
Packaged Japanese food items including Takoyaki and Chicken Gyoza are displayed in clear plastic containers. The Takoyaki is in a brown tray with a yellow label. The Chicken Gyoza is in rectangular clear plastic containers, with two visible. Each container has a label with product details and price.
Sashimi and Tamagoyaki Sushi
A close-up shot of a meal featuring various types of sashimi and tamagoyaki sushi. On a black platter, there are slices of red tuna, salmon, and white fish, garnished with cucumber. Another small black dish holds salmon sashimi. A pink and white plate displays two pieces of tamagoyaki sushi, each with a strip of nori seaweed and rice. A small dish of soy sauce with wasabi and chopsticks is also visible. The food is arranged on a wooden table.
Japanese Meal
A top-down view of a Japanese meal on a wooden table. The meal includes a bowl of miso soup with clams and green onions, a long black plate with a piece of salmon nigiri, a small dish of dumplings, and a small dish of dipping sauce. There is also a small glass of liquid and a white paper napkin.
Bento Box with Eel and Fried Pork
A close-up shot of a bento box filled with various Japanese dishes. The main compartment features a generous portion of grilled eel glazed in a dark, savory sauce, alongside pieces of fried chicken or pork. To the side, there is a serving of white rice topped with green herbs and a slice of tamagoyaki (rolled omelet) and pickled ginger. Another bowl contains rice topped with several pieces of crispy fried pork cutlets. Two bottles of a light-colored beverage with floral labels are visible in the background.
Fruit stand with various fruits and promotions
A fruit stand displays a variety of fruits, including grapes, peaches, and melons. Promotional signs advertise "Sweetness Guaranteed" and "BUY 1 GET 1 FREE" for Sweet Sapphire Grapes. Various fruits are depicted on a hanging sign, and decorative banners related to fruit season are visible.
Prepared Food Bento Boxes
A display of pre-packaged bento boxes filled with various Japanese dishes, including rice, fried items, and sauces. Some boxes are stacked high, while others are arranged in rows. A sign in the background advertises a "Curry Fair!".
Kohmen Tonkotsu Ramen Counter
A food stall counter with a large illuminated sign reading "KOHMEN TONKOTSU RAMEN TOKYO". Below the sign are digital menus displaying various ramen dishes with prices, appetizers, toppings, and drinks. Staff members in blue uniforms are visible behind the counter, serving customers. The area appears to be a food court or similar establishment.
Sweet Potato Display
A display of various types of sweet potatoes, including Beni Haruka, Annoh Imo, and Purple Potato. The potatoes are packaged in bags and plastic containers, and are arranged on wooden crates. A promotional sign advertises Australian Red/Black Plum & Yellow Peach for $9.90 for 2 or $5.50 for 1. The background features a mural of a farm scene with tractors.
Sushi Restaurant Interior with Menu
An interior view of a sushi restaurant with a conveyor belt system. A promotional sign for a "Hokkaido Premium Scallop Fair" is displayed prominently in the foreground, featuring various scallop dishes with prices. In the background, customers are seated at the counter, and staff are visible behind the service area. The restaurant has a modern, clean aesthetic with wooden accents.
Japanese Meal
A table set with a variety of Japanese dishes, including soba noodles, tempura, and sashimi. There are also small bowls of dipping sauce and pickled ginger. A menu is visible in the background.
Ramen and Tempura
A close-up shot of a bowl of ramen with pork slices, a soft-boiled egg, green onions, and a dollop of chili paste. A large piece of nori seaweed is placed on top. To the side, a tempura-battered shrimp sits on a white plate, and a small bowl of bean sprouts is visible. Chopsticks and a red ladle rest on the ramen bowl. In the background, another bowl of ramen and people are partially visible. A small sign with text is also visible on the right side.
Bar Interior with Menu
The image shows the interior of a bar with a counter, stools, and a menu board. The counter has several glasses and a small plate of sushi. Behind the counter, shelves are stocked with bottles of alcohol. Decorative lights are strung across the ceiling. A large chalkboard menu displays various draft beers and their prices.
Udon Noodles
A teddy bear wearing a yellow shirt and white shorts sits next to three packages of udon noodles on a wooden table. The noodle packages are red and white with Japanese writing.
Instant Ramen and Cooked Noodles
A package of Marutai Kagoshima Black Pork Tonkotsu Ramen is shown next to a pot of cooked ramen noodles with meatballs and greens. The ramen package features an image of the finished dish with sliced pork, noodles, and toppings. The pot contains noodles in broth with green vegetables and white meatballs.
Grocery Store Produce Aisle
A wide aisle in a grocery store filled with fresh produce. On the left, boxes of apples are stacked, followed by bottles of juice and wine. In the center, crates of oranges are displayed, with more produce visible further down the aisle. Neon signs and various advertisements are present.
Mall Interior with Stores and Banners
An interior view of a multi-level shopping mall. Visible storefronts include Skechers and Team Salon. Numerous vertical banners advertising "GYOGYO Japanese Grilled Fish" hang from the ceiling and railings. People are seen walking on the elevated walkways.
Pre-packaged Meals
A display of various pre-packaged meals in clear plastic containers, neatly stacked. The meals appear to be of Asian cuisine, with some featuring rice, meat, and pickled vegetables. Labels indicate prices and some dish names, such as 'Tender Char Siu Pork Don'.
Sushi Restaurant Interior
An interior view of a sushi restaurant with tables and chairs set up for dining. In the background, a counter displays sushi, and staff members are visible preparing food. The restaurant features Japanese-themed decorations, including lanterns and banners. Several patrons are seated at tables or at the counter.
Indoor market with food stalls and merchandise
An indoor market scene with various food stalls and merchandise displays. In the foreground, there are shopping carts and barrels. In the midground, there are tables and chairs set up for dining, with people ordering food from stalls. The stalls feature menus and food items. In the background, there are more shelves stocked with products and a large sign with Japanese characters. The overall atmosphere is that of a bustling marketplace.
Unagi Jyu Bento Boxes
Two plastic-packaged bento boxes containing rice, grilled eel with sauce, a slice of tamagoyaki (Japanese rolled omelet), and pickled ginger. Both boxes have a "BEWARE!! CONTAINS FISH BONE" sticker and a label indicating "Charcoal Grill Flavored Unagi Jyu" with a price of $10.90 and a use-by date of 14.06.24. The bottom box also has a "Please reheat before consuming" instruction.
Bento Box
A close-up view of a bento box containing rice, grilled eel, fried chicken, tamagoyaki (rolled omelet), and a slice of kamaboko (fish cake). A warning label states "BEWARE!! CONTAINS FISH BONE". A price sticker indicates "Unagi & Chicken Karaage Bento" for $11.90 from DON DON DONKI.
Whiskey Display
A display of various Japanese whiskies, including The Yamazaki and Nikka Miyagikyo. A promotional sign highlights a Nikka Single Malt Miyagikyo with apple brandy barrels, priced at 788.
Domestic Barley Young Leaves Green Juice
A display of boxes of Domestic Barley Young Leaves Green Juice. A red and yellow sign advertises "LOW PRICE!!" with a cartoon character. The sign also shows the product name in English and Japanese, the usual price of $27.90, and a sale price of $18.80 with a 32% off discount.
Produce Aisle
A wide shot of a well-stocked grocery store aisle featuring a variety of fresh fruits and vegetables. The shelves are filled with packaged produce, including berries, melons, and citrus fruits. Signs with Japanese text and prices are displayed in front of the produce. A promotional sign on the floor indicates "It's Superior Nutrient Absorption."
Face Masks Display
A display of various face masks in a retail setting. The masks are packaged in colorful pouches and arranged in cardboard boxes and wire baskets. Promotional signs with prices are visible.
Butcher Shop Display
A display of various cuts of meat, primarily pork, in a retail setting. The meat is packaged and arranged in refrigerated cases and on shelves. Promotional signs advertising deals like 'Buy 5 Get 1 Free' and 'Iberico Pork Belly/Collar' are visible throughout the display. There are also Japanese-themed decorations, including lanterns and banners.
Japanese Food Display
A display of pre-packaged Japanese meals and food items in a store. Various dishes like Karaage, Gyoza, Curry Bento, and Fish Dishes are advertised with colorful posters and lanterns. The food is arranged in refrigerated display cases. A sign indicates "LEVEL 3" and "DONKI JEM".