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Fragrance Bakkwa @ IMM 香味肉干 @ 裕廊东 at IMM
Fragrance Bakkwa @ IMM 香味肉干 @ 裕廊东
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Fragrance Bakkwa @ IMM 香味肉干 @ 裕廊东
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Fragrance Bakkwa @ IMM 香味肉干 @ 裕廊东 at IMM

Location: 2 Jurong East Street 21, #01 - 43, Singapore 609601

Floor 0 · IMM Building

Heritage bak kwa brand since 1969, famous for barbecued pork jerky and traditional snacks.

Heritage bak kwa brand since 1969, famous for barbecued pork jerky and traditional snacks.

Fragrance Bakkwa at IMM is a legendary Singapore food brand founded by Madam Ong in 1969, celebrated for its iconic barbecued pork jerky and nostalgic local snacks. The divine aroma of freshly grilled bak kwa wafts through the outlet, drawing shoppers from across the mall to sample slices of tender, caramelised meat. Beyond the signature sliced tender bak kwa, the range includes chicken bak kwa, gold coin varieties, crocodile bak kwa for the adventurous and a selection of Chinese sausages, cuttlefish and pastries. All products are manufactured in Singapore using premium ingredients and time-honoured recipes that have been preserved across generations. The outlet also offers gift packaging services, making it a popular stop during festive seasons when families stock up on traditional treats to share with relatives and colleagues. The knowledgeable staff can explain the differences between each variety and help you assemble the perfect hamper. Experience a true taste of Singaporean tradition at Fragrance Bakkwa. It is a Jurong East institution that keeps heritage alive, one smoky, succulent slice at a time.
6222 0733
2 Jurong East Street 21, #01 - 43, Singapore 609601
Floor 0 · IMM Building

Operating Hours

Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–10 pm
Tuesday
10 am–10 pm
Wednesday (Today)
10 am–10 pm
Thursday
10 am–10 pm
Friday
10 am–10 pm
Saturday
10 am–10 pm
Sunday
10 am–10 pm

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