Penny
Very satisfied with this purchase experience! Ziyi was very friendly and patient, and highly professional throughout the entire process—from selection to explanation. She provided suitable recommendations …
Location: 1 Jurong West Central 2, #01-64/65, Singapore 648886
Jurong Point
999 pure gold investment pieces and jewellery at Jurong Point — real-time pricing and trusted quality.
999 pure gold investment pieces and jewellery at Jurong Point — real-time pricing and trusted quality.
SK Gold at Jurong Point is the gold investment arm of the SK Jewellery group, specialising in 999 pure gold bars, pendants, and collectible pieces. The store caters to those looking to invest in gold as much as those seeking a meaningful gift, with real-time pricing displayed in-store so customers always know exactly what they are paying. The product range spans classic gold bars in various weights, intricately crafted pendants with auspicious motifs, and limited-edition festive collectibles that make popular gifts during Chinese New Year and other celebrations. The brand's longstanding reputation in Singapore gives buyers confidence in authenticity and purity, whilst the Jurong Point location offers convenient access for residents in the west. Whether you are a seasoned gold buyer or picking up your first piece, SK Gold at Jurong Point provides a trustworthy, no-pressure environment. It is gold you can believe in — beautiful, enduring, and always valuable.Based on 5009 Google reviews
Based on customer ratings
Based on customer ratings
No negative reviews yet.
Penny
Very satisfied with this purchase experience! Ziyi was very friendly and patient, and highly professional throughout the entire process—from selection to explanation. She provided suitable recommendations …
Chong En Hew
I would like to commend Jesmin for her outstanding service. She was professional, friendly, and very knowledgeable, taking the time to understand what I was looking for and recommending the perfect gold pendant. Her assistance made the entire experience smooth and enjoyable.
Amin Malik
Staff Mei Qin was friendly to my wife with what she wants to see. Came the next day to buy this beauty. Thank you for the kind service.
john wu
Miss kelly Huang, service standard really very professional definitely carries sk gold standards to never level! …
Ong boon seah
Great experience at the Jurong Point outlet. Kelly Huang provided professional service with excellent recommendations and was very patient.
SK Gold Jurong Point
SK Jewellery Store
The exterior of a brightly lit SK Jewellery store, featuring large display windows showcasing jewelry. A prominent "SK" logo is visible above the entrance. Large advertisements featuring models wearing jewelry are displayed on the left and right sides of the storefront. Inside, display cases filled with necklaces, rings, and other jewelry are visible.
SK Gold Jewelry Store
The exterior of a brightly lit jewelry store with the "SK GOLD" logo prominently displayed above the entrance. The storefront features large display windows showcasing various gold jewelry items, including bracelets, rings, and necklaces, arranged on illuminated stands and within glass cases. Digital screens display advertisements and product images. The interior is visible, revealing more display cases and shelving units filled with jewelry.
SK Jewellery Store
The exterior of a SK jewellery store in a mall. The storefront features large displays with images of jewelry and models. The SK logo is visible above the entrance. Inside, display cases showcase various jewelry items.
SK Jewellery Storefront
A woman wearing a mask walks past a brightly lit jewellery store with a large illuminated "SK JEWELLERY" sign. The storefront features a glossy red facade and display windows showcasing jewellery. A "CHRISTMAS SALE" poster is visible on the left side of the entrance.
SK Jewellery Storefront
A storefront with a large red facade and the prominent white text 'SK JEWELLERY' above the entrance. A large advertisement featuring a woman is displayed on the right side of the entrance. A tall potted plant stands to the left of the entrance. Several people are visible near the storefront, some with shopping carts. The ground in front of the store is wet and reflective.
Diamond Rings
A close-up shot of a person's hand wearing multiple rings, including a diamond engagement ring and a chunky gold band. In the background, there are displays of jewelry and informational charts about diamonds.
Gold Clover Pendant Necklace
A close-up shot of a gold necklace with a clover-shaped pendant, displayed in a red velvet jewelry box. The necklace has a delicate, intricate design, and the pendant is detailed with a floral pattern. The box is open, revealing the black velvet lining where the jewelry rests. The background is a dark, textured surface, possibly leather.
Gold Pixiu Bracelet
A close-up shot of a person's wrist wearing a bracelet. The bracelet features black beads and a prominent gold charm shaped like a Pixiu, a mythical creature often associated with wealth and good fortune. The Pixiu charm is intricately detailed. In the background, out of focus, are hints of clothing and flooring, suggesting an indoor setting, possibly a retail environment.
Diamond Engagement Ring and Wedding Band
A close-up shot of a hand wearing a diamond engagement ring and a matching wedding band. The engagement ring features a round-cut diamond center stone surrounded by smaller accent diamonds, set in a white metal band. The wedding band is a curved band with small diamonds, designed to fit snugly with the engagement ring. The hand is resting on a textured gray fabric, possibly denim.
Jewelry Store Display
A well-lit jewelry store interior with display cases filled with necklaces and rings. A large advertisement featuring a woman adorned in gold jewelry is prominently displayed. Red velvet stools are arranged in front of the display counters. The store's logo, 'SK JEWELLERY', is visible on the left side of the image and on the advertisement.
Gold and Mother-of-Pearl Jewelry
A gold necklace and bracelet with clover-shaped mother-of-pearl charms are displayed on a red velvet surface. The necklace has a single charm, while the bracelet has four charms spaced along its length. A small tag with text is visible at the top left.
Jewelry Store Display
A red velvet pouch with the logo "SK JEWELLERY" is placed on a glass display counter. Behind it, a sign encourages customers to leave a 5-star review, featuring a QR code to scan. The display case shows various rings on white stands.
Gold and Rose Quartz Bracelet
A close-up shot of a person's wrist wearing a bracelet. The bracelet is made of pink rose quartz beads and features a gold charm in the center, possibly a Pixiu or dragon figure. The background shows a dark, textured surface, possibly a notebook or display case, and a silver pen. The lighting is soft, highlighting the details of the bracelet.
Gift Bag with Jewelry Box
A red gift bag with a gold star pattern contains a small, dark red jewelry box tied with a matching ribbon. The box has a logo that appears to be 'SK'. A red paper insert is visible below the jewelry box.
Red Gift Bag with SK Jewellery Logo
A hand holds a red gift bag with the white logo "SK JEWELLERY" printed on it. The bag has red twisted rope handles. In the background, an ATM machine and yellow safety lines on the floor are visible.
Gold Bracelet in Gift Box
A close-up shot of a gold bracelet with intricate designs and a red tassel, presented in an open red gift box. The box has a decorative gold pattern. In the background, a display case shows various jewelry items, and a poster with Chinese characters and the text "LET JOY SHINE" is visible.
Jewelry Display with Sales Associate
A jewelry store display case filled with various rings, necklaces, and earrings. A sales associate stands behind the counter, gesturing towards the display. A sign reads "BEST SELLERS $499". The jewelry is presented in red velvet boxes and white display trays.
Jewellery Store Display
A display case in a jewellery store featuring necklaces and rings. A customer is holding a receipt and a red gift box is visible. A sign encourages customers to leave a 5-star review by scanning a QR code.
Jewelry and Flowers
A hand wearing a gold bracelet and ring is shown next to a red jewelry box and a bouquet of red roses with baby's breath, wrapped in black paper.
Jewelry Bag
A person holds a red gift bag with gold star patterns and the logo "SK JEWELLERY" printed on it. The bag is held in front of a display case filled with jewelry.
Jewelry Display
A display case filled with jewelry and commemorative items. In the center, a gold necklace with floral pendants is displayed on a mannequin bust. To the left, a glass Merlion statue and a coin featuring Singapore landmarks are showcased. A pink box with "SG 60 Building Our Singapore Together" is also visible. A display card shows three gold bars with Singaporean motifs. A ring and earrings with floral designs are displayed on white stands. A sign reads "2025 CNY COLLECTION". The SK Jewellery logo is visible on some items.
Jewelry Display
A hand holds a shopping bag with the SK JEWELLERY logo. Below the bag is a display case filled with various gold pendants and necklaces. The pendants are arranged in rows and feature different designs, including hearts, circles, and intricate patterns. The background shows a blurred image of flowers and a person.
Jewelry Display
A close-up view of a jewelry display case featuring gold necklaces and earrings. The jewelry is arranged on red velvet trays. Some pieces have white clover-shaped charms with a small diamond in the center. Price tags are attached to some of the items. The background is a blurred red surface, possibly the interior of the store.
Jewelry Display
A close-up shot of a person's hand wearing a diamond ring, with another hand gently touching it. The background shows a jewelry store display case with various rings and necklaces.
Jewellery Store Display
A close-up view of a jewellery store counter, showcasing various items and promotional materials. A person's hands, adorned with gold rings and a bracelet, are visible adjusting a piece of jewellery. A red display card with the SK Jewellery logo reads "WE HOPE YOU ARE HAPPY WITH OUR SERVICE! Leave us a 5-STAR review." Other items include gift boxes, receipts, and what appear to be certificates or documents. The background features a floral print.
Red Gift Bag with Tag
A red gift bag with a decorative tag attached. The tag has a geometric pattern and the text "UNWRAP A WORLD of joy". The bag appears to be in a store display, with jewelry boxes and display cases visible in the foreground. A blurred image of a person in a white dress is in the background.
Gold Bracelet with Charms
A hand holds a red braided bracelet adorned with three gold charms. The charms are intricately designed with openwork patterns and colorful enamel details, including what appears to be a dragon motif on one. In the background, a display case shows more jewelry, including rings on stands and other bracelets. The overall impression is of a jewelry store display.
Gold Bar with Cartoon Characters
A hand holds a red box containing a gold bar. The gold bar is square and features embossed cartoon characters and Chinese text. Below the gold bar, the text "SK JEWELLERY" is visible in gold lettering on the red box. The background shows a display case with rings and other jewelry items, suggesting a retail environment.
Jewelry Store Display
A jewelry store display featuring various gold necklaces, bracelets, and rings. A large advertisement for Mother's Day is visible on the right, with prices for some items listed. The store appears to be located within a mall, with escalators and other shops visible in the background.
Jewelry Display
A close-up shot of a hand wearing a gold ring, with a blurred background of a jewelry store display case. The display case shows various necklaces and earrings on white stands. A brochure with floral designs is also visible.
Jewelry Display
A close-up view of a jewelry display case featuring several red velvet pouches with gold lettering and several rings displayed in white cases. The pouches have the text "SK JEWELLERY" and "999纯金第一家" printed in gold. The rings are small and appear to be made of gold or silver.
Jewelry Display
A red shopping bag with the logo "SK JEWELLERY" is placed in front of a display case filled with rings. The display case shows various rings on white stands. In the background, a pink fabric is visible, possibly part of a store display.
Red Gift Bag with SK Jewellery Logo
A hand holds a small red gift bag with red rope handles. The bag has the logo "SK JEWELLERY" printed in gold on the front. In the background, a display case shows various jewelry items, including rings and earrings. A large advertisement featuring jewelry and a woman in a pink dress is also visible behind the bag.
Red Plastic Bags with Packaged Items
Several red plastic bags are filled with pink packaged items. The packaging features a design with buildings and the text "Building Our Singapore Together" and "SK" visible on some of the items.
Diamond Engagement Ring
A close-up shot of a hand wearing a diamond engagement ring. The ring features a solitaire diamond set in a silver band. The background appears to be an interior of a store, with a grey floor and white display cases.
Christmas Decorations in a Mall
A wide shot of a mall interior decorated for Christmas. A large digital screen displays "MORE THAN MEETS THE EYE" with colorful graphics. A decorated Christmas tree with Pokemon characters is prominent. Large inflatable Pokemon figures and festive arches are also visible. People are walking around the decorated area. Starbucks Coffee signage is visible in the background.
Jewelry Display
Red shopping bags with the SK Jewellery logo are placed behind three open red jewelry boxes, each containing a gold pendant necklace. The display case shows more jewelry and promotional material for wedding bands.
Jewelry Box with SK Logo
A close-up, angled shot of a textured red jewelry box with the gold letters "SK" embossed on its lid. The box is open, revealing a glimpse of its interior. In the background, out of focus, are displays of jewelry, possibly rings, on white stands. A small, dark red box is visible to the left of the main box. A piece of paper with handwritten text is in the lower right corner.
Jewelry Store Interior
The interior of a well-lit jewelry store, featuring numerous display cases filled with necklaces, bracelets, rings, and other jewelry items. The store has a modern and elegant design with warm lighting and polished surfaces. Prominent signage with the logo "SK" is visible on a large display panel and on some of the display stands. The overall impression is one of luxury and sophistication.
Shopping Mall Entrance
A wide shot of a shopping mall entrance with several storefronts visible. A large digital screen displays the text "EAT. SHOP. PLAY LOVE THE LIFE!". People are walking in the plaza in front of the mall. Storefronts include MIXUE, SK, and POH HENG. Promotional posters and signage are visible on pillars and building facades.
Jewelry Store Display
A digital display shows a close-up of a couple's hands wearing wedding rings, with the SK Jewellery logo visible. To the right, the SK Jewellery logo is prominently displayed on a red velvet wall. A person is partially visible on the right side of the image.
Jewelry Store Display
A hand holds a branded shopping bag from SK Jewellery in front of a display case filled with rings. Behind the bag, a large illuminated sign reads "SK GOLD". To the left, a chart details diamond characteristics including cut, colour, clarity, and carat. The background is a red wall with ceiling lights.
Jewelry Store Employee
A young woman with her hair in a bun, wearing a black t-shirt, leans on a counter in a jewelry store. She is looking at the camera and smiling. Behind her, a plush dragon toy sits on a display case. The store has glass display cases filled with jewelry, and shelves with red packaging. A sign in the background reads "WE'RE HIRING!". Another sign advertises "100% GOLD TRADE-IN".
Gold Necklaces
Two gold necklaces are displayed on red velvet pouches. The necklace on the left has a gourd-shaped pendant, and the necklace on the right has a bow-shaped pendant. Both pouches have the logo "SK JEWELLERY" printed in gold. A price tag is visible in the upper right corner.
Jewelry Store Counter
A man and a woman are standing behind a counter in a jewelry store. The man is wearing a white shirt and the woman is wearing a black shirt. There are display cases with jewelry in front of them. Two promotional posters are on display, one for a wedding band and another for a diamond deal. The store's logo "SK GOLD" is visible on the wall behind them.
Jewelry Display
A close-up view of a jewelry display case, featuring several red and pink boxes with the prominent "SK JEWELLERY" logo. A small, decorative box sits atop a larger, elongated box. Below, a display tray holds several rings, each presented on a white card. A price tag is visible on the larger box, indicating "NINNETTI $99" and a barcode. The overall impression is one of a retail environment for fine jewelry.
Jewelry Display
A person in a black shirt with an SK name tag is holding a green patterned booklet over a glass display case filled with rings. The display case shows multiple rows of rings on white stands. A red jewelry box is also visible on the counter.
SK Jewellery Bracelet
A red gift bag with the SK Jewellery logo is behind a red jewelry box containing a red braided bracelet with a gold flower charm. Another smaller red box with the SK Jewellery logo is to the right of the bracelet box. In the background, there are displays of rings.
Disney Character Figurines
Two gold-colored figurines, one of Mickey Mouse and one of Winnie the Pooh, are displayed in clear cases on top of branded boxes. The Mickey Mouse box is red and features an illustration of the character. The Winnie the Pooh box is white and shows Winnie the Pooh and Piglet. A background poster advertises "The Hallmark of Pure Gold" and shows gold jewelry.
Starbucks and SPHmbo Advertisement
A wide digital billboard displays advertisements for SPHmbo and news headlines. Above the billboard, the Starbucks Coffee logo is visible on the building's facade. Below the billboard, a store with the 'SK' logo is partially visible, along with decorative elements resembling colorful Tsum Tsum characters.
Mall Advertisement
A large digital billboard displays an advertisement for a POSB Everyday Card offering up to 10% cash rebates. Below the billboard are storefronts for SK and POH KENG. A large Pikachu inflatable and a Christmas tree are visible, suggesting a festive season. People are walking through the mall.
Jewelry Store Display
A display of gold necklaces and bracelets in a jewelry store. There are red velvet stands showcasing various gold necklaces and bracelets. Three red stools are placed in front of a counter. A large screen on the left displays an advertisement for SK Jewellery.
Jewelry Store Interior
The interior of a well-lit jewelry store, featuring numerous display cases filled with gold jewelry. The store has a modern design with a red accent wall displaying the SK logo and a large advertisement featuring a couple. Various necklaces, bracelets, and rings are showcased on red velvet stands within glass cases.
Gold Plaques
A display of various gold plaques, each encased in clear plastic. The plaques feature intricate designs, including animals like dragons and phoenixes, floral motifs, and Chinese characters. Some plaques are square, while others are rectangular. The gold gleams under the lighting, highlighting the detailed craftsmanship of each piece.
Jewelry Display
A red gift box with intricate gold patterns and a prominent "SK JEWELLERY" logo is open, revealing a gold ornament with blue accents and a red tassel. Next to it, another red box is closed. In the background, a display case shows rings, and a sign with Chinese characters and the text "SHINE ON" is visible.
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